The following eight strategies encourage you to think productively, rather than
reproductively, in order to arrive at solutions to problems. "These strategies are common
to the thinking styles of creative geniuses in science, art, and industry throughout
Look at problems in many different ways,
and find new perspectives that no one else has taken (or no one else has publicized!).
Leonardo da Vinci believed that, to gain knowledge about the form of a problem, you
begin by learning how to restructure it in many different ways. He felt that the first way
he looked at a problem was too biased. Often, the problem itself is reconstructed and
becomes a new one.
When Einstein thought through a problem, he always found it necessary to formulate his
subject in as many different ways as possible, including using diagrams. He visualized
solutions, and believed that words and numbers as such did not play a significant role in
his thinking process.
A distinguishing characteristic of genius is productivity. Thomas Edison held 1,093
patents. He guaranteed productivity by giving himself and his assistants idea quotas. In
a study of 2,036 scientists throughout history, Dean Keith Simonton of the University of
California at Davis found that the most respected scientists produced not only great
works, but also many "bad" ones. They weren't afraid to fail, or to produce mediocre in
order to arrive at excellence.
Make novel combinations.
Combine, and recombine, ideas, images, and thoughts into different combinations no
matter how incongruent or unusual. The laws of heredity on which the modern science of
genetics is based came from the Austrian monk Grego Mendel, who combined
mathematics and biology to create a new science.
make connections between dissimilar subjects. Da Vinci forced a relationship between
the sound of a bell and a stone hitting water. This enabled him to make the connection
that sound travels in waves. Samuel Morse invented relay stations for telegraphic
signals when observing relay stations for horses.
Think in opposites.
Physicist Niels Bohr believed, that if you held opposites together, then you suspend your
thought, and your mind moves to a new level. His ability to imagine light as both a
particle and a wave led to his conception of the principle of complementarity.
Suspending thought (logic) may allow your mind to create a new form.
Aristotle considered metaphor a sign of genius, and believed that the individual who had
the capacity to perceive resemblances between two separate areas of existence and link
them together was a person of special gifts.
Prepare yourself for chance.
Whenever we attempt to do something and fail, we end up doing something else. That is
the first principle of creative accident. Failure can be productive only if we do not focus
on it as an unproductive result. Instead: analyze the process, its components, and how
you can change them, to arrive at other results. Do not ask the question "Why have I
failed?", but rather "What have I done?"
Michael Michalko, The Author of Thinkertoys (A Handbook of Business Creativity),
ThinkPak (A Brainstorming Card Set), and Cracking Creativity: The Secrets of Creative
Geniuses (Ten Speed Press, 1998).